Surendra Tiwari - CEO of Refpay Media

Surendra Tiwari

Host at Livingviral | Founder & CEO of Refpay Media, Markads Media Inc., and Untold Pie

“I don’t just build brands. I build bridges between people, platforms and their purpose.”

With over two decades in the ever-shifting digital space, my journey has been anything but linear. It began with curiosity, was shaped by hustle and matured through countless campaigns, partnerships and conversations. Today, I wear many hats digital marketer, affiliate strategist, founder, mentor, podcast host and storyteller. But at the core, I’m a connector.

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What I Bring to the Table

Surendra's hands-on experience in emerging digital strategies combined with extensive business acumen positions him as a leader capable of confidently guiding brands into new and existing digital marketing initiatives.

Full-funnel Strategy & Execution: CPC, CPM, affiliate campaigns, omnichannel growth I build what works and scale what truly matters.

Real-time Digital Vision: I stay ahead of the curve with smart programmatic ads, SEO shifts and platform-first innovation while never losing sight of the human on the other side of the screen.

Performance-First, People-Focused: Whether in BFSI, eCommerce or emerging markets I believe ROI and relationships go hand in hand. Metrics matter. But meaning matters more.

Beyond the Metrics

I see digital marketing as more than dashboards and CTRs. It’s impact with intention how a well-placed story can build trust, how a brand voice can spark change and how authenticity can drive true conversions.

Whether it’s landing page audits, affiliate network growth or deep strategy sessions, I bring a blend of left-brain analytics and right-brain creativity shaped by lived experiences and real conversations with creators, founders and marketers across the globe.

Leadership with a Voice

Host, Livingviral: A podcast where real people, real stories and real insights meet

Founder & CEO, Refpay Media & Markads Media Inc.: Built from scratch to become go-to hubs for affiliate excellence and ROI-driven marketing.

Founder, Untold Pie: A platform to unearth voices and narratives that deserve to be seen, shared and celebrated.

Professional Journey of Surendra Tiwari

His journey includes founding successful media companies, advising AI startups, and leading business development for major international firms. This diverse experience has equipped him with a holistic view of market dynamics and growth strategies.

Surendra's core competencies span Marketing Strategy Planning, Digital Marketing, Strategic Alliances, Online Reputation Management, SEO, Revenue Enhancement, Client Servicing, and Team Management, all with a strong focus on the online domain.

Few of my guiding principles

Driven by the vision, rooted in realness, inspired by people!

1. Share, Support, Scale

“If your growth doesn’t lift others, it’s incomplete.”

Every lesson I’ve learned, every mistake I’ve made, I share it. Not to impress, but to impact. Mentorship is not a role; it’s a responsibility. If I grow, others should grow with me.

Teach without ego. Share without fear. Lead without pride.

2. Connect Beyond Clicks

“Reach is numbers. Connection is impact.”

I’ve built businesses on performance, but relationships are what made them last. Through Livingviral and every client interaction, I focus on building trust, not just traffic.

People won’t always remember what you sold. They’ll remember how you made them feel.

3. Let Passion Fuel Precision

“I create with fire, but I execute with focus.”

Running multiple ventures taught me one truth: passion is your power source, but precision is your GPS. You need both to go far and fast.

Dream big, but deliver smart.

4. Stay Curious, Stay Evolving

“Life and the internet both reward those who adapt.”

Launching my first affiliate campaign, hosting a podcast, building multiple platforms I’ve kept one promise to myself: never settling. Whether it’s exploring a new idea, learning through clients, or mentoring young talent, I believe growth lives where curiosity leads.

Curiosity isn't a skill; it's a superpower. Use it.

5. Your Path. Your Way. Your Happiness

“Fulfillment isn’t found; it’s created.”

I’ve never followed a standard route, and I don’t believe success should either. Happiness means different things to different people. That’s why I choose to carve my own lane guided by passion, not prescription.

Authenticity isn't optional, it's the only way forward. Own it.

Lastly….

I’m not just building brands; I’m building conversations, communities and creative capital.

Whether you're a startup founder, an aspiring affiliate or a curious creator, I’m here to help you find your clarity, own your voice and scale with purpose.

Let’s grow something real together.

Professional Experience Timeline

Angel Investor & Board Advisor, weya AI

Feb 2025 - Present · India

Providing strategic investment and advisory services to weya AI, guiding its growth and market positioning.

Founder, Untold Pie

Jan 2025 - Present · Gurugram, Haryana, India

A platform to unearth voices and narratives that deserve to be seen, shared and celebrated, fostering community and creative capital.

Founder & Show Host, LivingViral

Jun 2024 - Present · Gurugram, Haryana, India

Leading LivingViral as its founder and show host, creating engaging content and fostering community growth.

Founder & CEO, Markads Media Inc.

Oct 2022 - Present · United States

Spearheading Markads Media Inc., focusing on strategic leadership and driving media solutions.

Founder, Director & Angel Investor, APURTI RETAIL INDIA PRIVATE LIMITED

Oct 2022 - Present · India

Contributing as a founder, director, and angel investor, shaping the retail venture's strategic direction.

Founder, Geoclick Media

Jul 2021 - Present · India

Founded Geoclick Media, establishing a strong presence in the digital media landscape.

Founder & CEO, Refpay Media

Oct 2018 - Present · Singapore

Leading Refpay Media since its inception, driving innovation in affiliate and digital marketing.

Director Business Development – India & Middle East Asia, Involve Asia

Apr 2017 - Dec 2018 · Kuala Lumpur, Malaysia

Directed business development initiatives, expanding market reach across India and Middle East Asia.

Business Manager - South East Asia, Shoogloo

Nov 2015 - Apr 2017 · Gurugram, Haryana, India

Managed business operations and growth strategies for the South East Asia region.

Sales Account Manager, MicroAd, Inc.

Jan 2014 - Oct 2015 · Greater Delhi Area

Responsible for Marketing Strategy Planning, Digital Marketing, Strategic Alliances, Online Reputation Management, and driving Revenue Enhancement.

Marketing Manager, IndiaExpoOnline

Feb 2012 - Dec 2013 · Gurugram, Haryana, India

Handled and monitored a team for Search Engine Marketing, managed budget planning, affiliate marketing, and explored new marketing ventures.

Team Lead, Indiamart.com

Dec 2010 - Feb 2012 · Greater Delhi Area

Managed a business portfolio of online B2B clients, led a team of BD executives, generated business leads, and conducted product knowledge programs.

Marketing Executive, Regent Granito(India) Ltd.

Jul 2008 - Jan 2010 · Greater Delhi Area

Managed and executed ATL & BTL marketing strategies, promotional campaigns, and distribution channels, while coordinating supply chain management.

My Educational Journey

Master of Business Administration - MBA

Grade: A+

Maharshi Dayanand University (MDU), Rohtak

Marketing | Jun 2008 - Apr 2010

MBA, Marketing/Marketing Management, General

Grade: A

Institute Of Management and Development

BSc [IT], Information technology

Grade: A

Bundelkhand University

2004 - 2007

Ready to Elevate Your Digital Strategy?

Surendra Tiwari is always available to discuss how you can leverage the web to build influence, achieve targeted results, and significantly increase your ROI in the dynamic digital landscape.

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