Surendra Tiwari
Host @LivingViral | Building brands & breaking norms as Founder & CEO of Refpay Media, Markads Media Inc. & Untold Pie
I don’t just build brands. I build bridges between people, platforms and their purpose.
For me, the digital world isn’t just a career path. It’s been a journey of curiosity, hustle, and evolution. Over the years, I’ve run campaigns, forged partnerships, mentored minds, and hosted conversations that matter.
I wear many hats as a digital marketer, affiliate strategist, founder, mentor, podcast host, and a storyteller. But at the heart of it all, I’m someone who believes that impact happens when the right people meet at the right place with the right intent.
Let’s ConnectBrains. Brand. Breakthroughs.
I help brands grow with clarity, not just noise. I work with creators to connect with new audiences that actually care. And I love helping teams unlock real growth, not just impressions through sharp ideas and meaningful execution.
For me, it’s never just about marketing. It’s about making things move: people, brands, and conversations.
Telling Stories That MatterWhether it’s AI bias, fake news, or civic tech, I combine smart digital marketing with real stories. Using programmatic ads, SEO, and creative content, I aim not just for clicks, but for the impact. Encouraging people to think, reflect, and take action. Likes fade, but learning lasts.
Balancing Results and Responsibility Sure, numbers and growth are important but what they actually create matters more. My goal is to educate, break stereotypes, inspire curiosity, and shift mindsets especially for the Gen Z, who are shaping the tomorrow of our industry.
A Slow But Strong Voice for ChangeWith the mind of a socialist, the heart of a social worker, and the skills of a digital expert, I believe even slow change is powerful. With one meaningful episode at a time, I’m helping shape a more empathetic, aware, and informed generation.
More Than Metrics
I see digital marketing as more than dashboards and CTRs. It’s impact with intention how a well-placed story can build trust, how a brand voice can spark change and how authenticity can drive true conversions.
Whether it’s landing page audits, affiliate network growth or deep strategy sessions, I bring a blend of left-brain analytics and right-brain creativity shaped by lived experiences and real conversations with creators, founders and marketers across the globe.
A Journey in Motion
I’ve always believed in the power of stories. The ones we tell, the ones we live, and the ones waiting to be heard.
As the Host of LivingViral, I get to sit across from real people with raw stories and sharp insights. It’s not just a podcast, it’s a platform for honest conversations that spark thought and inspire change.
As the
Founder & CEO of Refpay Media and Markads Media
Inc., I’ve built companies from the ground up that are now
trusted names in affiliate marketing and ROI-driven digital
growth.
With Untold Pie, I’m on a
mission to bring overlooked voices and powerful narratives
into the spotlight, stories that truly deserve to be seen,
shared, and celebrated.
A Few Principles I Live By
Driven by vision, grounded in realness, and constantly inspired by people.
For me, it’s not just about scaling brands, it’s about staying human while doing it.
1. If your growth doesn’t lift others, it’s incomplete
Every lesson I’ve learned, every mistake I’ve made, I share it. Not to impress, but to impact. Mentorship is not a role; it’s a responsibility. If I grow, others should grow with me.
Teach without ego. Share without fear. Lead without pride.
2. Reach is numbers. Connection is impact
I’ve built businesses on performance, but relationships are what made them last. Through Livingviral and every client interaction, I focus on building trust, not just traffic.
People won’t always remember what you sold. They’ll remember how you made them feel.
3. Create with fire, but I execute with focus
Running multiple ventures taught me one truth: passion is your power source, but precision is your GPS. You need both to go far and fast.
Dream big, but deliver smart.
4. Life and the internet both reward those who adapt
Launching my first affiliate campaign, hosting a podcast, building multiple platforms I’ve kept one promise to myself: never settling. Whether it’s exploring a new idea, learning through clients, or mentoring young talent, I believe growth lives where curiosity leads.
Curiosity isn't a skill; it's a superpower. Use it.
5. Fulfillment isn’t found; it’s created
I’ve never followed a standard route, and I don’t believe success should either. Happiness means different things to different people. That’s why I choose to carve my own lane guided by passion, not prescription.
Authenticity isn't optional, it's the only way forward. Own it.
6. Community-Led Growth
I’m not just building brands; I’m building conversations, communities and creative capital.Whether you're a startup founder, an aspiring affiliate or a curious creator, I’m here to help you find your clarity, own your voice and scale with purpose.
Let’s grow something real together.
Professional Experience Timeline
Angel Investor & Board Advisor, weya AI
Feb 2025 - Present · India
Providing strategic investment and advisory services to weya AI, guiding its growth and market positioning.
Founder, Untold Pie
Jan 2025 - Present · Gurugram, Haryana, India
A platform to unearth voices and narratives that deserve to be seen, shared and celebrated, fostering community and creative capital.
Founder & Show Host, LivingViral
Jun 2024 - Present · Gurugram, Haryana, India
Leading LivingViral as its founder and show host, creating engaging content and fostering community growth.
Founder & CEO, Markads Media Inc.
Oct 2022 - Present · United States
Spearheading Markads Media Inc., focusing on strategic leadership and driving media solutions.
Founder, Director & Angel Investor, APURTI RETAIL INDIA PRIVATE LIMITED
Oct 2022 - Present · India
Contributing as a founder, director, and angel investor, shaping the retail venture's strategic direction.
Founder, Geoclick Media
Jul 2021 - Present · India
Founded Geoclick Media, establishing a strong presence in the digital media landscape.
Founder & CEO, Refpay Media
Oct 2018 - Present · Singapore
Leading Refpay Media since its inception, driving innovation in affiliate and digital marketing.
Director Business Development – India & Middle East Asia, Involve Asia
Apr 2017 - Dec 2018 · Kuala Lumpur, Malaysia
Directed business development initiatives, expanding market reach across India and Middle East Asia.
Business Manager - South East Asia, Shoogloo
Nov 2015 - Apr 2017 · Gurugram, Haryana, India
Managed business operations and growth strategies for the South East Asia region.
Sales Account Manager, MicroAd, Inc.
Jan 2014 - Oct 2015 · Greater Delhi Area
Responsible for Marketing Strategy Planning, Digital Marketing, Strategic Alliances, Online Reputation Management, and driving Revenue Enhancement.
Marketing Manager, IndiaExpoOnline
Feb 2012 - Dec 2013 · Gurugram, Haryana, India
Handled and monitored a team for Search Engine Marketing, managed budget planning, affiliate marketing, and explored new marketing ventures.
Team Lead, Indiamart.com
Dec 2010 - Feb 2012 · Greater Delhi Area
Managed a business portfolio of online B2B clients, led a team of BD executives, generated business leads, and conducted product knowledge programs.
Marketing Executive, Regent Granito(India) Ltd.
Jul 2008 - Jan 2010 · Greater Delhi Area
Managed and executed ATL & BTL marketing strategies, promotional campaigns, and distribution channels, while coordinating supply chain management.
Let’s Build Something That Actually Works
If you’re serious about scaling your brand, driving results, or
simply making sense of the chaos that is digital marketing. I’m
here for that conversation.
I’m Surendra Tiwari, and I love helping people turn noise into strategy, and clicks into clarity. Whether it’s influence, ROI, or building long-term digital assets. Let’s talk about what’s possible, and then make it happen.
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