Expertise Principles Journey Connect
On Air · LivingViral Podcast

Surendra
Tiwari.

Founder & CEO — Refpay Media · Markads Media · Untold Pie

I don't just build brands — I build bridges between people, platforms, and their purpose. Eighteen years turning noise into strategy, and clicks into clarity.

Surendra Tiwari
Host LivingViral
Based in Gurugram, IN
18+Years in Digital
6Ventures Founded
3Countries of Operation
01Podcast, LivingViral
Expertise & Vision

Brains. Brand.
Breakthroughs.

It's never just about marketing — it's about making things move: people, brands, and conversations. I help brands grow with clarity, not just noise.

01 · Storytelling

Telling Stories That Matter

From AI bias to civic tech, I pair sharp digital marketing with real stories — programmatic ads, SEO and creative content aimed at impact, not just clicks.

02 · Responsibility

Results and Responsibility

Growth matters, but what it creates matters more. I work to educate, break stereotypes, and shift mindsets — especially for the Gen Z shaping our industry's future.

03 · Change

A Slow but Strong Voice

The mind of a socialist, the heart of a social worker, the skillset of a digital expert. One meaningful episode at a time, shaping a more aware generation.

How I Operate

A Few Principles
I Live By.

Driven by vision, grounded in realness, constantly inspired by people. It's not just about scaling brands — it's about staying human while doing it.

01

If your growth doesn't lift others, it's incomplete.

Every lesson I've learned, every mistake I've made — I share it. Mentorship isn't a role, it's a responsibility.

Teach without ego. Share without fear. Lead without pride.

02

Reach is numbers. Connection is impact.

I've built businesses on performance, but relationships are what made them last — on LivingViral and in every client interaction.

People won't remember what you sold. They'll remember how you made them feel.

03

Create with fire, execute with focus.

Running multiple ventures taught me one truth: passion is your power source, precision is your GPS.

Dream big, but deliver smart.

04

Life and the internet both reward those who adapt.

From my first affiliate campaign to hosting a podcast, I've kept one promise: never settling.

Curiosity isn't a skill, it's a superpower. Use it.

05

Fulfillment isn't found — it's created.

I've never followed a standard route, and I don't believe success should either. I carve my own lane, guided by passion not prescription.

Authenticity isn't optional. Own it.

06

Community-led growth, always.

I'm not just building brands — I'm building conversations, communities, and creative capital, for founders, affiliates and curious creators alike.

Let's grow something real, together.

Professional Journey

Built From the
Ground Up.

FEB 2025 — PRESENT

Angel Investor & Board Advisor

weya AI · India

Providing strategic investment and advisory services, guiding growth and market positioning.

JAN 2025 — PRESENT

Founder

Untold Pie · Gurugram, India

A platform to unearth voices and narratives that deserve to be seen, shared and celebrated.

JUN 2024 — PRESENT

Founder & Show Host

LivingViral · Gurugram, India

Hosting honest, unscripted conversations with real people, raw stories, and sharp insight.

OCT 2022 — PRESENT

Founder & CEO

Markads Media Inc. · United States

Spearheading strategic leadership and media solutions across global markets.

OCT 2022 — PRESENT

Founder, Director & Angel Investor

Apurti Retail India Pvt. Ltd. · India

Shaping the strategic direction of a fast-growing retail venture.

JUL 2021 — PRESENT

Founder

Geoclick Media · India

Established a strong presence in the digital media landscape.

OCT 2018 — PRESENT

Founder & CEO

Refpay Media · Singapore

Driving innovation in affiliate and digital marketing since inception.

APR 2017 — DEC 2018

Director, Business Development — India & Middle East Asia

Involve Asia · Kuala Lumpur, Malaysia

Directed initiatives expanding market reach across India and the Middle East.

NOV 2015 — APR 2017

Business Manager — South East Asia

Shoogloo · Gurugram, India

Managed business operations and growth strategy across the region.

JAN 2014 — OCT 2015

Sales Account Manager

MicroAd, Inc. · Greater Delhi Area

Led marketing strategy planning, strategic alliances and revenue enhancement.

FEB 2012 — DEC 2013

Marketing Manager

IndiaExpoOnline · Gurugram, India

Led the SEM team, managed budget planning and affiliate marketing ventures.

DEC 2010 — FEB 2012

Team Lead

Indiamart.com · Greater Delhi Area

Managed a B2B client portfolio and led a team of business development executives.

JUL 2008 — JAN 2010

Marketing Executive

Regent Granito (India) Ltd. · Greater Delhi Area

Executed ATL & BTL strategies, promotional campaigns and distribution coordination.

Let's Connect

Let's build something that actually works.

If you're serious about scaling your brand, driving real results, or simply making sense of the chaos that is digital marketing — I'm here for that conversation.

Connect via Email